Explainer Video made by Google on Google Maps. Hope you enjoy it
The world of maps has been revolutionized in the last ten years. There have been many companies online who have been a part of these changes but arguably the greatest player is Google. They have pioneered the use of maps in websites and on hand held devices and laptops. There is now no excuse for getting lost or not knowing where you are. As long as you can get a signal you can refer to Google Maps.
Google Maps And My Business
More recently the Google My Business (formally know as Google Places) feature has been used to refine how the search engine results are shown. This means that where someone is searching for a business in their locality, the search engines will promote those businesses that are geographically nearby. So for someone looking for a plumber in Dubai, UAE they would probably type up “Plumber Dubai”. In the results of the search a map will be displayed with flags showing the location of the plumbers nearby.
This is not an automatic process. If you own a business you need to sign up to Google Business and enter all your contact details. As your main website gains traction in the search engines so your prominence in the Google maps will be shown on a higher position. You obviously want your business to be in the first position with the ‘A’ flag showing your location.
What do you do if your business is not shown on the results? Firstly you need to be patient. These listings are not updated minute by minute. You need to check regularly that your Google maps flag is showing. If after two months it is not there then you can put in a help ticket. One thing that will help you with this is to put a Google with your postcode or zip code on your website. This is a simple step that will speed up the process of Google recognizing the importance of your business. You will also need citations for your business name , address and phone and they should be consistent and inline with Google quality guideline.
Google Maps And Portable Devices
The other main use for Google maps is to put your business in a category listing. So if your business is a restaurant you should make sure to mention this category. Then when you imaginary visitor to Dubai looks at a map on his handheld phone all the nearby restaurants will be listed. This includes your restaurant. An extension of this is special offers. When google knows that someone is near your business you can promote an offer to someone’s phone giving a special discount or deal. This side of things is in its infancy right now. But expect to see a lot of this kind of advertising in the future in our large towns and cities.
The final aspect of getting around that Google maps addresses is that of getting directions to a place or business. You can set you present location within the map software and then ask for directions to the locations that you want to go to. You can even specify whether you are driving or on foot. This feature is now becoming part of the most sophisticated satellite navigation systems. It makes them far more flexible and useful than the old fashioned ones based on downloaded maps. Having live maps with traffic information and road works marked make travelling much less painful and irritating.
We trust you can see just how useful Google Maps has become in modern day life says SHS Services an SEO Dubai company. One of the frustrations for the developers is that many users still don’t know about these features. There is still a lot of education needed to make people comfortable with the technology that is available. If you try out the tools you have on your computer or on your handheld device you will find just how useful they are. So take the plunge and checkout Google maps.
Some people use Google to search for images instead of words. This is an awesome opportunity for webmasters to drive some more organic traffic to their pages. Unfortunately, many of them have no idea how to take advantage of Google Image search, so they lose all that additional traffic in favor of their more knowledgeable competitors.
If you have a website with many pictures, it’s definitely worth trying to optimize it for both words and images. When it comes to traditional SEO optimization for various , the main things to do are to include your best keywords in the page title and to make the page content relevant to those keywords. You should avoid repeating the same keywords for too many times, as this might trigger an over-optimization penalty from Google.
In terms of pictures, here are the main optimization elements you need to consider:
1. Title Tags
Title tags are very important, as Google uses them to determine the topic of your photos. Your title tags should contain the most relevant words depicting the image. If your photo is with apples and pears, but you put a title like “Children on the beach”, you aren’t going to get anywhere. Always use relevant titles and try to keep them short and to the point.
2. Alt Tags
Alt tags are also important in search engines optimization. What you put between these tags will be displayed on the website when users hover over an image or when the image can’t be displayed in the browser.
From this point of view, we can say Alt tags are of major importance. They speak volumes about your images, so you should keep them relevant and descriptive, if you want to get ranked well in Google image search.
Captions are the fragments of text displayed under photos with the purpose of telling something to the viewers. The can be longer than Title and Alt tags and they don’t necessarily need to include your main keyword. They re important, though, because of their latent semantic indexing value. They need to be related to the topic of the page.
If you have a very well balanced web page, you are going to rank well in Google for both pictures and words. However, you need to keep in mind that if you try too hard, search engines might detect you are trying to cheat them, so you are going to get a penalty. It’s best to avoid such situations, as it might be impossible to recover, if the penalty is very severe.
One of the most important rules in the optimization for words is to have unique page titles. This means that if your website has 10 pages, each of them should have its name, fully relevant for its content and including the main keyword.
Keywords also need to be unique for each page. Google ranks pages rather than websites. If you have a site about fishing, for instance, you might want to have one page optimized for carp fishing, another one for trout fishing and so on. Each of them needs to bear its own title.
The same rule applies for images on a page. Each of them needs to have its unique title and its unique Alt tag. It’s not productive to have ten photos on a page, all of them called “fishing”. They should have their unique identifiers. It’s the only way search engine spiders can classify all those photos and rank them according to their relevance for certain keywords.
These are the basic rules of SEO for images and text. Follow them closely and the results will soon be there.
Getting ready for a New Year in UAE is exciting. However, for the Internet marketer a new year often means some big changes in regards to SEO. In fact, most of the changes that are coming for 2015 have been coming about towards the end of 2014, but they are really going to take hold and control the way people market products in 2015. So this alone is going to drive marketers back to the drawing board to tune up and get ready for the new wave of changes.
Mobile content is really taking a big chunk of the search engine traffic day by day. While people may still want to hang onto the computer they have at home, when they are out and about, the first thing they do is fire up their tablet or cell phone. These two items are quickly becoming the favorite browsing tool for people all over the world and as more people are becoming tech savvy, the demand for mobile friendly sites is sure to grow.
Social media has really started to take over the way the search engines are evaluating websites. People who have had blinders on for several years now, have started to see their websites take a major toll in the search engine rankings. The reason for this major drop is a complete lack of social media factors, which is something the search engines appear to be continuing to give weight to heading into 2015.
Waiting a day or two for information is going away quickly. In fact, a lot of the analytic programs are starting to adapt to provide real time data when people come to the website. This way the marketer can get the information right away and make changes to the site to guarantee what caused the last five visitors to leave is not on the website for the next ten visitors.
Google and the other search engines will start to use speed as a factor in determining rankings. While this has been going on for quite some time, it appears the search engines are going to continue this trend of using the faster websites first and this can make it hard for the little guys with a slow host. However, the search engines like speed and the instant results, not having to wait ten minutes for a website to load.
As always, something that has been preached time and time again, content is king. Repeat that again, content is king. The search engines have really started to wise up to the old methods of spinning articles and pulling up backlinks from websites with the same article. These are nothing more than what the search engines consider duplicate content, but a quick way to get to the cellar of the search engines because they want a good user experience, not one that is filled with what ifs. To avoid any type of penalty here, provide the websites with the best content possible, even if it means outsourcing all of the work.
Fighting the old issue of twenty keywords in the article is going to pull in traffic is just stupid. The search engines, have become so refined they now know if people are keyword stuffing their information. In fact, the search engines have become so smart a lot of them are starting to look at the LSI of a website. This has been talked about by quite a few marketers in the past, but never really broached in the open forum before. With the LSI terms, the search engines are going to finally start to find the words that are associated with a topic, to help determine how the website should rank.
SHS Services an SEO company in UAE stated that Marketing on the Internet is looking towards what could be some major changes in SEO starting in 2015. These changes will be for the betterment of the user of the search engines, but can drive some of the SEO experts insane because of the changes that they may have to make. Either way, the search engines will have a great time in bouncing websites around and slapping them, but also have a good time in helping people improve their websites content so the users will have a good time on the site.